This week marks the 5th annual United Nations Global Road Safety Week. The topic this year is centred on ‘Leadership for Road Safety’, and acknowledges that strong leadership is needed to advance road safety in countries and communities to achieve related sustainable development goals and other global targets.
Thousands of advocates worldwide are taking the opportunity of the Week to #SpeakUp for road safety and call for urgent action on the concrete interventions which have proven to save lives. As we know a thing or two about road safety, we are spreading this important message too!
Despite progress in many countries, road traffic deaths continue to rise, with an annual 1.35 million fatalities. Road traffic injuries are now the leading killer of children and young people aged 5-29 years.
This is an unacceptable price to pay for mobility, and the UN rightly argues that we can all be leaders for road safety. When the right to a safe journey is a priority, everybody wins!