The most recent endeavour saw the company travel to Scandinavia, specifically Sweden to try and connect with potential distributors of what has now quickly become the family of BriteAngle products.  

The first point of call was the PA VAG show in the city of Jonkoping. The show proved to be rich in opportunity as the main demographic of attendees were potential distributors, so many business cards were exchanged with the hope that future long-term deals could be made in the Nordic market. 

Arguably the most promising meeting was held with Maria Norqvist, the political secretary for the SMC organisation. SMC Svergie Motor Cyklister is an organisations of over 77,000 members and is the national body for everything motorcycles. 

It was fair to say that Maria was very impressed when showed the MotoBrite and was equally as keen to report back to the SMC and see what they thought. Stay tuned to see what comes of that!

But before it was time to take a breather, the BriteAngle team were back on the move and heading down under for their final trade mission with the Welsh Assembly. The company are due to have one week in Sydney and one in Melbourne with the same goal of extending the BriteAngle’s reach as far as possible. 

It’s difficult to say what will come of this trip due to the instant turnaround, but we will keep you updated as much as we can throughout the Australian journey as well as a de brief afterwards, so stay tuned for more exciting company news!