The BriteAngle team are now back in the UK after a grueling series of trade missions with the Welsh Assembly. In the past month the team has racked up some serious air miles on the hunt for international business and new distribution networks. Covering the Arab Emirates, Scandinavia and Australia, and with plenty of potential business coming as a result of endless meetings and hard work, Melbourne was the final point of call before heading home.
As well as a busy meeting schedule, we attended the Australian Automotive Aftermarket Expo at The Melbourne Exhibition and Convention Centre. Regarded as the nation’s most comprehensive exhibition of automotive equipment, replacement parts, tools and accessories, industry experts updated businesses on the latest technologies available. More than 350 top Australian and international brands were on display at the expo, and it proved a perfect opportunity to build relationships and potential partnerships in Australia.
We were also invited to attend the Australian Automotive Aftermarket Association networking reception. This gave us the opportunity to discuss things a bit deeper with the people that showed an interest in the BriteAngle range during the expo, and although nothing can obviously be confirmed as of yet, there was plenty of interest from many distributors down under.
The team ended the week by organising a photo shoot with a local photographer to capture the BriteAngle in situ on the streets of Melbourne, before making the long flight back home. While the foundations of future business may have been laid over the past month or so, the work now begins to solidify those foundations into long term business relationships, so stay tuned for even more BriteAngle updates in the coming weeks.