The BriteAngle team are now back in the UK
after a grueling series of trade missions with the Welsh Assembly. In the past
month the team has racked up some serious air miles on the hunt for
international business and new distribution networks. Covering the Arab
Emirates, Scandinavia and Australia, and with plenty of potential business
coming as a result of endless meetings and hard work, Melbourne was the final
point of call before heading home.
As well as a busy meeting schedule, we attended the Australian
Automotive Aftermarket Expo at The Melbourne Exhibition and Convention
Centre. Regarded as the nation’s most comprehensive exhibition of
automotive equipment, replacement parts, tools and accessories, industry
experts updated businesses on the latest technologies available. More
than 350 top Australian and international brands were on display at the
expo, and it proved a perfect opportunity to build relationships and
potential partnerships in Australia.
We were also invited to attend the Australian Automotive
Aftermarket Association networking reception. This gave us the opportunity to
discuss things a bit deeper with the people that showed an interest
in the BriteAngle range during the expo, and although nothing can
obviously be confirmed as of yet, there was plenty of interest from many
distributors down under.
The team ended the week by organising a photo shoot with a local
photographer to capture the BriteAngle in situ on the streets of
Melbourne, before making the long flight back home. While the foundations of
future business may have been laid over the past month or so, the work now
begins to solidify those foundations into long term business relationships, so
stay tuned for even more BriteAngle updates in the coming weeks.