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Regretfully, road traffic crashes are currently the single biggest killer of young people between the ages of 15 and 29, ranking as the eighth leading killer among all age groups. Even more worryingly, in 2018 road traffic crashes became the leading killer of children between 5 and 14, surpassing the likes of HIV, tuberculosis and malnutrition. A very harsh reality for anyone to comprehend let alone the parents of the world, drastic measures need to be taken in order to combat this perpetual cause of death among young people. 
Among these measures, perspective is one that needs to change around young drivers and their role in road safety. 

Very often, young drivers are blamed for many of the problems seen on the roads, with regular links to inexperience, physiology and risky behavior. As statistics show young people suffer so heavily when it comes to road safety, decision makers must build a road safety system that takes into account the mistakes young people inevitably make. This means creating an environment, infrastructure and ultimately a road safety system that is forgiving, accommodating and safe for all road users. Essentially a system is needed that stops blaming young people and starts including them in all elements of road safety. 

As well as this, education is also surely at the heart of revolutionizing road safety globally. The data presented in the Global Status Report on Road Safety shows that progress has been achieved in important areas such as legislation, vehicle standards and improving access to post-crash care. This progress has not, however, occurred at a pace fast enough to compensate for the rising population and rapid motorization of transport taking place in many parts of the world, highlighting more can undoubtedly be done.
 
This is where BriteAngle comes in. We believe that our products pioneer roadside safety, and that our innovative mind set will be a vital component in the fight to secure safer roads worldwide. With this in mind, it is our long term goal not only to be market leading as a business, but to educate the world’s road users on the best, safest, most reliable equipment available to them. 

With regards to our first product, the BriteAngle LED Warning Triangle and our upcoming second product, the BriteAngle MotoBrite, our aim is to educate the masses on why LED greatly surpasses reflective in terms of safety and reliability. Both LED based products can be seen from up to 300 meters away day or night, and do not leave your whereabouts to the chance of oncoming traffic headlights. These elements improve both stopping distances for oncoming traffic and the safety of those on the roadside. As of this day, reflective triangles are still used far more widely than the BriteAngle products, but we are in the early days of our mission to educate, and are determined to showcase just why our LED based warning triangles will keep road users across the globe seen and safe.       
 

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Road Safety Designs Limited
The Design Studio
Mail Box 252
Penarth - CF64 9FU
Registered in England & Wales - 09335164

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The ‘BriteAngle’ warning triangle is designed to promote safety by its proper use and does not guarantee that a collision will be avoided or physical injury from a road accident will not occur. Proper use of ‘BriteAngle’ is to place in a visible position in accordance with the road users legislation in the country of use. Following its application all vehicle occupants should vacate the vehicle and take up a safe position away from the road and traffic. Always store the ‘BriteAngle’ in the case provided, failure to do so may result in damage to the product and so affect its performance and condition.